A major report has shown that the Tour de France gave Yorkshire an economic boost to the tune of £102 million.

The report, Three Inspirational Days, also reveals that around 2.3 million people watched the two Yorkshire stages of the Grand Depart, and almost half came into the region from other parts of the UK or overseas.

More than nine out of ten residents who watched the Yorkshire stages agreed that the event had been good for the area.

P1030960The study includes reports from local businesses which had expected loss of trade and logistical issues due to road closures, but in fact experienced a boom in trade.

Craven District Council lead member for the Tour de France, Councillor Simon Myers, says: “We’re aware that not all businesses in the area benefited because of the disruption over the weekend but those we’ve surveyed all agreed that the profile of the district has been raised and the long term benefit will be more than worth it. We are closely monitoring the long term impact of hosting the race in Craven as well as looking to support businesses to capitalise on the benefits.”

It’s probably too early to quantify the long-term effects of the Tour de France on the area, but Craven District Council has subscribed to a tourism monitoring tool to measure visitor trends over the last two years and the following two – results of this should give an overview of the impact. The first report is expected in May 2015.

In the New Year, the council will also release the results of a visitor face-to-face survey carried out over the October half term week, looking at how much the race has influenced people to come to the area.

We’d be interested to hear about the experience of SREG members with relation to the Tour – do you agree with the findings of this report?

Join the debate in our LinkedIn group!

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